The home of the brand & also the closest form of contact to fans of Supremebeing. My responsibility was to ensure all content from banners to product shots was of the highest quality & kept within the brand ethos & guidelines. Website management also included planning & execution of product campaigns, retouching & copyrighting.
Bespoke web banners were produced seasonally & on request to assist the marketing team & affiliate agency.
I also redesigned elements throughout the website including the top navigation, footer & product pages to ensure the best possible customer journey & experience. Please contact me for more information.
"Supremebeing, established 1999 in Cambridge UK, has its roots firmly in British street culture. Offering a complete apparel range, specializing in detailed Outerwear, original Footwear and striking Graphics. Well known for its choice of fabrics and build quality, each new design strives to be a little deeper and a step beyond the norm with subtly subverted detail and considered application of colour to create innovative, but accessible, products for the unique individual."
A print illustrating all the bands I have seen live since I was old enough to go to gigs & festivals. It mainly takes inspiration from tour posters over the last ten years & the more recent 'trend' of infographics. A self initiated project, which was (mainly) created so it could be placed on a wall inside my first house.
This video commission promotes the lineup launch of the 2016 Cambridge Folk Festival. The sliding theme & strong colour palette separates the headliners clearly, sending a clear message to viewers who will be performing in the city this summer.
A one off print to celebrate the new Star Wars film. Using my geometric style, the design focuses on the light and dark sides of the force. As a side note, I'm avoiding all content up until the release because trailers show more than they need to these days.
This brand document is the culmination of six months work by the design team. Working with the Creative Director, we produced all the necessary content for its completion. This included graphics, photography, t-shirt designs and page layouts. The lookbook is then shipped out to distributors and agents to sell from.
A self initiated project exploring the careers of some of my favourite actors & actresses. The goal was to create a series of interactive infographics that would be effective as a wall piece.
A self initiated piece based on lyrics by the band Wolf Alice.
An ever growing collection of web & print based design for specialist recruitment company Conrad Consulting. Commissions include print advertisements, web banners for social media and email content.
An exclusive collection developed for clothing retailer Urban Outfitters. The 'Geo Beast' illustrations feature signature animal graphics reinvented in a digital art style inspired by early 3D computer visuals. Like most of my work, they were created in a methodical, calculated process that combined the warm fuzziness of nature with lo-fi polygon design.
Keep scrolling to see highlights or visit my tumblr to see all Geo Beasts.
This mobile optimized template was designed to maximize flexibility and provide the right assets to produce effective campaigns with an editorial element.
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A branding solution produced for the Essex based producer of high quality TEM support films. The idea was to produce something that was playful & bold which also complemented their strong brand colours. I wanted to achieve a logo that encapsulated their product, team & brand as a whole.
Visit my behance profile to see design process behind this project.
A four graphic series developed as an exclusive for UK retailer John Lewis. The 'Geo Beast' illustrations feature signature animal graphics reinvented in a digital art style inspired by early 3D computer visuals. Like most of my work, they were created in a methodical, calculated process that combined the warm fuzziness of nature with lo-fi polygon design.
Selected photography from lookbook photoshoots and dedicated shots for e-commerce & email marketing. A mixture of product detail & visual merchandising.
A Jon Snow (Game of Thrones) illustration. Inspired by the north.
A self initiated project which explored in to what modern films would look like if they were released in the 1970s.
A series of graphics combining two of my biggest inspirations; Geometry and Nature. I merged them into a style, which reflects the complex but simplistic realities and issues surrounding society and (particularly) British Wildlife. Sometimes the obvious solution isn't always the correct one.
This series evolved into the more recent 'Geo Beast' style, which has had great commercial success for various retailers.
A mixed bag of graphics used on various Supremebeing garments including t-shirts, crews & hoodies. They ranged from strong brand carriers to more experimental designs.
One style that worked particularly well was my reworkings of the brand 'Icon' logo. I used the visual strength of various optical illusions to add an extra level of depth to each design. It was proven to be very effective, immediately catching the eye on the streets and on the rail in-store.
A logo developed & chosen for the Supremebeing re-branding. It represents the spirit of freedom with a modern city attitude. An inquisitive traveler, an untamed beast. Born in the fields of England but just as at home in an urban metropolis.
Branding for UK based tattoo artist Mike Stockings who is based in Suffolk. Mike has a massive following of over 115k on instagram and is one of the most hyped tattoo artists in the UK right now.
Find out more about his work here.
This logo for 'BIFCUL81' took inspiration from the main games played on the twitch channel and moulded them together into something that creates an impact as soon as the viewer clicks on to the channel.